DIGITAL PRESENTATION TECHNIQUES
This mock campaign explores the desire younger generations have for self-expression. When discovering the brand, I was drawn to the unpolished visuals used to promote the brand. Their authenticity provided us with a refreshing (and inspiring) perspective on fashion, emphasizing belonging rather than perfection.
In this group project, we created a film, a photoshoot, and a magazine to communicate a sense of belonging and self-acceptance. Their vulnerability a beautiful way to emotionally connect the audience and the brand.
RAW. REAL. ALIVE.
COME AS YOU ARE
PRODUCTION SCHEDULE
